Arbitrum launched a 9-week on-chain gameathon called Arbitrum Arcade, featuring 22 innovative games within the Arbitrum ecosystem. The event aimed to showcase cutting-edge web3 gaming experiences, support emerging content creators, and bring in-game achievements on-chain. With the integration of Clique's technology built on top of the Ethereum Attestation Service (EAS), the initiative sought to enhance the value of player achievements, making them verifiable and meaningful within and beyond the gaming environment.

The main challenge was to design an activation that would not only expand the discovery funnel for partnered games but also encourage users to capture their in-game activities and record them on-chain as scores, which could be used in existing or future games.

This required creating an interface for users to tie their wallets with their game accounts, managing and processing vast amounts of data from both on-chain sources and in-game APIs in a trust-minimized way while minimizing friction that would take away from their gaming experience.

Clique securely processed data sets from both on-chain and in-game sources in a trust-minimized manner. For each game, we collaborated with the teams to create a custom score based on the most relevant user activities, resulting in an on-chain score ranging from 0 to 100. This provided each participating user with an on-chain beacon that reflected their gaming activity, which other developers in the ecosystem could utilize.

Following the Arcade, this led to two main outcomes:

• Growth: Reactivating users for games aiming to conduct Play 2 Airdrop campaigns.
• Curated Rewards: The Arcade enabled games to profile participants and identify users most aligned with their goals, based on average scores, number of games played, and level of immersion.

As an MVP, the Arbitrum Arcade was a success, showcasing the coprocessor’s ability to handle vast amounts of data from both off-chain and on-chain sources and generate verifiable attestations for various purposes.